Jan 10 2012

Every day at the CHOOZE office is fun, but today takes the cake.

This morning we received a delivery that we weren’t expecting for days - a huge shipment of Fall 2012 shoe samples! This surprise made for the most exciting day at the office yet. 

We blasted 80s music while we excitedly tore open the boxes like kids on Christmas. There were shrieks, squeals, gasps, and more “OMGs” than I can count. You would think we were opening boxes of diamonds, but instead we were opening boxes of dreams. Sharon’s dream. It was so cool to see it come to life. 

We unpacked all of the boxes, sorted them into piles by collection, and then I took inventory of them all. There are 27 new styles, and we’re getting even more later this week. 

I’m currently sitting on the floor amongst 254 pairs of shoes at the CHOOZE office. Not just shoes - the cutest and coolest shoes you could imagine. My favorites are the two pairs that Sharon’s 4-year-old daughter Ayla designed. [She’s the inspiration behind CHOOZE after all.]

I can’t show them to you yet, but I’ll give you a feel for the new collection. Imagine loafers, boots, sneakers, and high-tops drenched in bright colors, fun prints, sparkle shoe laces, and even some neutrals.

To say we are all bursting with excitement is an understatement, but it’s hard to put it into words. 

We can’t wait for you to see them! Hopefully I can post a sneak peak soon. Until then, check out our new Pinterest page to see what we’re into. 


  1. chooze posted this
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